We make tees for golfers who love the game even when it doesn’t love them back.
Bogey Behavior started in 2025 with a simple belief: you don’t have to be good at golf to belong in golf. Most golf apparel wants you to look like a pro. We’d rather you look great and admit you’re a mess. Think of us as a club for everyone who has ever lost a ball, a bet, or their composure on the 14th hole.
Our mission: to give every golfer who loves the game more than they’re good at it a place to belong, and something great to wear while they laugh at the 7.
Clothing is an extension of who you are, so we care about getting it right. Our unisex tees are made from quality materials, built for comfort, and made to hold up through the wear and washing that real life (and real rounds) throw at them. They’re soft, easy to care for, and designed to look good from the first tee to the 19th hole.
We’re picky about our fabrics because you shouldn’t have to choose between looking good and feeling good. Everyone deserves to feel confident and comfortable, even when the scorecard says otherwise.
As we grow, we’re sticking to three things: quality, comfort, and self-expression, with a healthy dose of self-deprecation. Whatever kind of golfer you are, we’ve got a tee with your name (or your slice) on it.
Bogey Behavior. Est. Never Par.